Revenue Advisory

Revenue Advisory

Fractional GTM leadership, when you need it most.

We embed strategic advisors directly into your team to close gaps in your revenue engine. From sales leadership to GTM orchestration and pricing strategy, we help you make confident decisions faster and scalable.

Operationalize Growth with
Embedded Revenue Expertise

From pipeline to pricing to people, our embedded advisors help you rebuild the parts of your GTM engine that actually drive revenue. Whether you’re missing strategic leadership, campaign execution, or just need traction fast, we fill the gap until your team can fly solo.

Launch your strategy with precision. We help SMBs activate their GTM plan across people, process, and platforms – aligning sales, marketing, and customer service to the same commercial outcomes. Whether you’re entering new markets, rolling out a new product, or rebuilding your funnel, our GTM experts help you move fast, without the chaos.

Stop guessing. Start converting. We design and execute outbound and inbound campaigns that actually drive pipeline, not just impressions. ReviConsultants™ embed into your team to test messaging, channels, and offers in real time, with a focus on quick feedback loops and full funnel accountability.

Get seasoned leadership without the full-time cost. We embed experienced CROs and CMOs into your business to drive accountability across sales, marketing, and revenue functions. From weekly reporting to strategy alignment to board-level advisory – we act as your commercial engine until you’re ready to hire in-house.

Get coaching built for outcomes, not inspiration. We support founders, sales leaders, and revenue teams with 1:1 and group coaching focused on pipeline management, call reviews, rep ramping, and deal strategy. Whether you’re scaling or stuck, we help you unlock traction, faster.

Let’s Build Your GTM Growth Engine

Every engagement follows a clear workstream – from discovery to delivery – built to eliminate guesswork, reduce rework, and accelerate results. With proven methodology, practical execution, and ReviAI automation, we embed alongside your team to fix the real blockers and leave behind systems that grow without us.

Client
Testimonial

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur laoreet elit lectus, a finibus augue tempus at. Proin eget leo tempor, blandit dolor quis, effecter turpis.

small sentence

Source

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur laoreet elit lectus, a finibus augue tempus at. Proin eget leo tempor, blandit dolor quis, effecter turpis.

small sentence

Source

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur laoreet elit lectus, a finibus augue tempus at. Proin eget leo tempor, blandit dolor quis, effecter turpis.

small sentence

Source

Transformational Results


Objective

Tru Earth launched with a bold mission: remove plastic jugs from laundry and help families make eco-friendly choices. Their direct-to-consumer sales took off fast, but scaling into retail and b-to-b was a different challenge. With limited resources, little experience in retail sales, and messy systems, growth risked stalling. Tru Earth needed a clear go-to-market system that could scale fast – and predictably.

Revinew Approach

Revinew built a simple, scalable GTM system in three steps:

Marketing Reset (first 60 days):

  • Identified two core markets: large retail chains & independent shops.
  • Built easy sales tools (ROI calculators, spec sheets, testimonials).
  • Upgraded the website to capture and qualify leads automatically.

Sales Transformation (first 100 days):

  • Cleaned up broken data and integrated HubSpot with Shopify.
  • Installed 20+ dashboards with live KPIs so leaders and sales reps had clarity.
  • Reduced admin work so sales reps could spend more time selling.

Sales Team Training & Coaching:

  • Hired and restructured the sales team for the right markets.
  • Ran bootcamps and weekly coaching to sharpen sales skills.
  • Built in rewards and accountability systems to keep momentum.

Results

  • 846% revenue growth over three years.
  • Expanded into 27,000+ retail stores across North America.
  • Hit triple-digit CAGR over 4 years straight in product sales.
  • Ranked in Globe & Mail’s Canada’s Top Growing Companies list three years running (peaking at #46 with 944% growth).
  • Recognized globally with awards including B-Corp certification and Fortune’s Change the World list (#40).

Objective

Keener Jerseys began as a passionate startup creating custom jerseys for multiple sports but struggled to scale in a fragmented market. Leadership needed focus, a strong GTM system, and operational precision to win in professional and recreational hockey.

Revinew Approach

Revinew winning plays helped Keener’s Leadership to niche-down & darling-up their market approach:

PLAY 1 Refocus & Reposition

  • Identified hockey as the highest-value market and built a GTM strategy around it.
  • Clarified the brand and repositioned it as the Home of Hockey, owning that identity across all channels.
  • Launched Play to Win Strategy Sessions and a goal-setting system to drive alignment and accountability.

PLAY 2 Systemize & Scale

  • Replaced legacy CRM and tech stack with a modern RevOps platform to track every customer journey.
  • Created advanced dashboards and business intelligence for visibility and precision decision-making.
  • Installed Revinew’s Revenue Advisory Framework to align brand, marketing, & sales efforts.

PLAY 3 Weaponize & Win

  • Developed and launched the KJS Whole Product Offering (Keener Jersey Services) to scale across PRO and RECREATIONAL (Rec) markets.
  • Trained the sales team on a proven H.E.L.P. process to increase win rates and loyalty.
  • Streamlined operations into a unique, unduplicatable activity system that drives efficiency and market dominance.

Results

  • Growth: 420% revenue growth since Revinew GTM partnership.
  • Trajectory: Sustained CAGR over 40%, moving from small-market supplier to North American leader. Market share in pro hockey grew from 3% to 43% and continues climbing.
  • Winning: Winning bigger, faster and more often has become the norm continually producing new performance records.
  • Streamlined: Operational efficiency up 30%+ with data-driven selling and streamlined workflows.
  • Loyalty: Now the trusted custom jersey provider for NHL and Rec leagues across North America.