GTM Strategy
Strategy Meets Execution.
Growth Follows.
A great GTM plan on paper isn’t enough – you need the discipline and systems to execute it with precision. We help you design a repeatable go-to-market system that aligns your teams, delivers on your brand promise, and translates strategy into measurable results.
Building Your Growth Engine
We turn your go-to-market strategy into an operational growth engine by clarifying value, aligning teams, and embedding scalable tools and processes – so every function is accountable and working toward the same outcomes.
Explicit & Repeatable GTM Process
From positioning to value proposition, we build the capabilities your business needs to consistently deliver on its promise. We replace ad hoc efforts with a repeatable framework that ensures your GTM process is clear, measurable, and designed to scale – so your strategy doesn’t stall after launch.
Tailored Operating Systems & Tools
Every business is different, and your GTM system should be too. We customize the tools, processes, and reporting structures that fit your team and market.
Leadership & Team Alignment
Execution fails when leaders and teams aren’t pulling in the same direction. We work with executives, managers, and frontline teams to set shared goals, establish accountability rhythms, and track performance transparently. This alignment creates a unified effort that accelerates adoption and growth.
Continuous Value Tracking & Refinement
Markets change, and strategies must evolve with them. We embed measurement and feedback loops into your GTM system so you can spot friction, refine quickly, and stay ahead of competitors. By continuously improving execution, you build a growth engine that doesn’t just launch – it lasts.
Uncover the gaps, align your strategy, and drive results.
Proven Strategy.
Predictable Results.
Our process is grounded in methodologies that are tested, not trendy. By combining proven frameworks with practical execution tools, we make sure your GTM strategy isn’t just inspiring – it’s built to perform.
What You Gain
- A GTM framework that delivers clarity, not just plans
- Systems and tools that support consistent execution
- Cross-functional alignment so sales, operations, and marketing all pull in the same direction
- A measurable, disciplined path to growth – with opportunistic agility built in
Turn Growth Chaos Into Systems That Scale
Every engagement follows a clear workstream – from discovery to delivery – built to eliminate guesswork, reduce rework, and accelerate results. With proven methodology, practical execution, and ReviAI automation, we embed alongside your team to fix the real blockers and leave behind systems that grow without us.
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Testimonial
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Transformational Results
CASE STUDY: Tru Earth
From Startup to Market Leader – 846% Growth with a Simple Revenue System
Objective
Tru Earth launched with a bold mission: remove plastic jugs from laundry and help families make eco-friendly choices. Their direct-to-consumer sales took off fast, but scaling into retail and b-to-b was a different challenge. With limited resources, little experience in retail sales, and messy systems, growth risked stalling. Tru Earth needed a clear go-to-market system that could scale fast – and predictably.
Revinew Approach
Revinew built a simple, scalable GTM system in three steps:
Marketing Reset (first 60 days):
- Identified two core markets: large retail chains & independent shops.
- Built easy sales tools (ROI calculators, spec sheets, testimonials).
- Upgraded the website to capture and qualify leads automatically.
Sales Transformation (first 100 days):
- Cleaned up broken data and integrated HubSpot with Shopify.
- Installed 20+ dashboards with live KPIs so leaders and sales reps had clarity.
- Reduced admin work so sales reps could spend more time selling.
Sales Team Training & Coaching:
- Hired and restructured the sales team for the right markets.
- Ran bootcamps and weekly coaching to sharpen sales skills.
- Built in rewards and accountability systems to keep momentum.
Results
- 846% revenue growth over three years.
- Expanded into 27,000+ retail stores across North America.
- Hit triple-digit CAGR over 4 years straight in product sales.
- Ranked in Globe & Mail’s Canada’s Top Growing Companies list three years running (peaking at #46 with 944% growth).
- Recognized globally with awards including B-Corp certification and Fortune’s Change the World list (#40).
We didn’t have much b-to-b experience and were growing so quickly, it was exhausting. Revinew built an integrated sales system that was simple, scalable, and tailored to our market. It gave us the structure to handle huge growth while staying agile and responsive.
– Ryan McKenzie, Co-Founder, Tru Earth
CASE STUDY: Keener Jerseys
From Craftsmanship to Championship – Keener’s 420% Growth Playbook to WIN the CUP
Objective
Keener Jerseys began as a passionate startup creating custom jerseys for multiple sports but struggled to scale in a fragmented market. Leadership needed focus, a strong GTM system, and operational precision to win in professional and recreational hockey.
Revinew Approach
Revinew winning plays helped Keener’s Leadership to niche-down & darling-up their market approach:
PLAY 1 – Refocus & Reposition
- Identified hockey as the highest-value market and built a GTM strategy around it.
- Clarified the brand and repositioned it as the Home of Hockey, owning that identity across all channels.
- Launched Play to Win Strategy Sessions and a goal-setting system to drive alignment and accountability.
PLAY 2 – Systemize & Scale
- Replaced legacy CRM and tech stack with a modern RevOps platform to track every customer journey.
- Created advanced dashboards and business intelligence for visibility and precision decision-making.
- Installed Revinew’s Revenue Advisory Framework to align brand, marketing, & sales efforts.
PLAY 3 – Weaponize & Win
- Developed and launched the KJS Whole Product Offering (Keener Jersey Services) to scale across PRO and RECREATIONAL (Rec) markets.
- Trained the sales team on a proven H.E.L.P. process to increase win rates and loyalty.
- Streamlined operations into a unique, unduplicatable activity system that drives efficiency and market dominance.
Results
- Growth: 420% revenue growth since Revinew GTM partnership.
- Trajectory: Sustained CAGR over 40%, moving from small-market supplier to North American leader. Market share in pro hockey grew from 3% to 43% and continues climbing.
- Winning: Winning bigger, faster and more often has become the norm continually producing new performance records.
- Streamlined: Operational efficiency up 30%+ with data-driven selling and streamlined workflows.
- Loyalty: Now the trusted custom jersey provider for NHL and Rec leagues across North America.
Revinew helped us go from a local craftsman shop to the Home of Hockey. Their systems gave us focus, confidence, and a playbook for winning at every level.
– Jason Olson, CEO & Co-Founder, Keener Jerseys Inc.