Case Studies

Case Studies

CASE STUDY: Tru Earth

From Startup to Market Leader – 846% Growth with a Simple Revenue System

Objective

Tru Earth launched with a bold mission: remove plastic jugs from laundry and help families make eco-friendly choices. Their direct-to-consumer sales took off fast, but scaling into retail and b-to-b was a different challenge. With limited resources, little experience in retail sales, and messy systems, growth risked stalling. Tru Earth needed a clear go-to-market system that could scale fast – and predictably.

Revinew Approach

Revinew built a simple, scalable GTM system in three steps:

Marketing Reset (first 60 days):

  • Identified two core markets: large retail chains & independent shops.
  • Built easy sales tools (ROI calculators, spec sheets, testimonials).
  • Upgraded the website to capture and qualify leads automatically.

Sales Transformation (first 100 days):

  • Cleaned up broken data and integrated HubSpot with Shopify.
  • Installed 20+ dashboards with live KPIs so leaders and sales reps had clarity.
  • Reduced admin work so sales reps could spend more time selling.

Sales Team Training & Coaching:

  • Hired and restructured the sales team for the right markets.
  • Ran bootcamps and weekly coaching to sharpen sales skills.
  • Built in rewards and accountability systems to keep momentum.

Results

  • 846% revenue growth over three years.
  • Expanded into 27,000+ retail stores across North America.
  • Hit triple-digit CAGR over 4 years straight in product sales.
  • Ranked in Globe & Mail’s Canada’s Top Growing Companies list three years running (peaking at #46 with 944% growth).
  • Recognized globally with awards including B-Corp certification and Fortune’s Change the World list (#40).

We didn’t have much b-to-b experience and were growing so quickly, it was exhausting. Revinew built an integrated sales system that was simple, scalable, and tailored to our market. It gave us the structure to handle huge growth while staying agile and responsive.

– Ryan McKenzie, Co-Founder, Tru Earth

CASE STUDY: Keener Jerseys

From Craftsmanship to Championship – Keener’s 420% Growth Playbook to WIN the CUP

Objective

Keener Jerseys began as a passionate startup creating custom jerseys for multiple sports but struggled to scale in a fragmented market. Leadership needed focus, a strong GTM system, and operational precision to win in professional and recreational hockey.

Revinew Approach

Revinew winning plays helped Keener’s Leadership to niche-down & darling-up their market approach:

PLAY 1 – Refocus & Reposition

  • Identified hockey as the highest-value market and built a GTM strategy around it.
  • Clarified the brand and repositioned it as the Home of Hockey, owning that identity across all channels.
  • Launched Play to Win Strategy Sessions and a goal-setting system to drive alignment and accountability.

PLAY 2 – Systemize & Scale

  • Replaced legacy CRM and tech stack with a modern RevOps platform to track every customer journey.
  • Created advanced dashboards and business intelligence for visibility and precision decision-making.
  • Installed Revinew’s Revenue Advisory Framework to align brand, marketing, & sales efforts.

PLAY 3 – Weaponize & Win

  • Developed and launched the KJS Whole Product Offering (Keener Jersey Services) to scale across PRO and RECREATIONAL (Rec) markets.
  • Trained the sales team on a proven H.E.L.P. process to increase win rates and loyalty.
  • Streamlined operations into a unique, unduplicatable activity system that drives efficiency and market dominance.

Results

  • Growth: 420% revenue growth since Revinew GTM partnership.
  • Trajectory: Sustained CAGR over 40%, moving from small-market supplier to North American leader. Market share in pro hockey grew from 3% to 43% and continues climbing.
  • Winning: Winning bigger, faster and more often has become the norm continually producing new performance records.
  • Streamlined: Operational efficiency up 30%+ with data-driven selling and streamlined workflows.
  • Loyalty: Now the trusted custom jersey provider for NHL and Rec leagues across North America.

Revinew helped us go from a local craftsman shop to the Home of Hockey. Their systems gave us focus, confidence, and a playbook for winning at every level.

– Jason Olson, CEO & Co-Founder, Keener Jerseys Inc.

CASE STUDY: Metric Marketing

From Generalist to Market Specialist – 145% Growth by Scaling Revenue Smarter

Objective

Metric Marketing was a full-service marketing agency serving a wide mix of industries. While successful, growth was inconsistent and margins were thin. Leadership knew they needed to narrow their focus, scale smarter, and stand out in a crowded market. The opportunity was to specialize in private & independent education, helping schools solve their toughest challenge: enrolment.

Revinew Approach

Revinew worked with Metric Marketing to overhaul their go-to-market (GTM) strategy and commercial structure, transforming them from a process-driven agency into a market-driven growth engine recognized by the industry as a specialist in enrollment:

  1. RevOps & System Overhaul
    • Redesigned revenue operations to align sales, marketing, and delivery.
    • Implemented structured sales process and CRM visibility to track pipeline performance and ROI on campaigns.
  2. Sales Structure Built for Scale
    • Added defined GTM roles and an engaging career path: Product Marketing Manager (PMM) → Lead Research Rep (LRR) → SDR → Business Development Manager (BDM) → Key Account Manager (KAM) → Project Manager (PM).
    • Created accountability with dashboards and KPIs for each role.
  3. Commercial Excellence Framework
    • Shifted positioning from “generalist marketing” to “enrollment growth partner” for private schools.
    • Built a clear market-driven GTM strategy tailored to North American private education.
  4. Market Execution & Growth
    • Developed data-backed benchmarks for school enrollment marketing (cost per enrollment, ROI).
    • Delivered campaigns tuned for admissions cycles and optimized digital spend.
    • Continuous improvement loop across marketing, sales, and delivery.

Results 

  • Revenue Growth: 145% growth over 4 transformational years
  • CAGR: Sustained upwards of 30% compound annual growth rate.
  • Profitability: grew exponentially, maintaining healthy double-digit margins while scaling.
  • Know the Market, Win the Market: Identified the most profitable customer segment, then used a layered GTM plan to more than double market reach.
  • Talent Retention: Consistently well above 90% avg., even through rapid growth.

We knew we had potential but were spread too thin. Revinew helped us focus, rebuild our revenue operations, and give our team a clear structure. Today we’re recognized as the go-to partner for private schools looking to grow enrollment — and our growth and profitability shows it works.

– Kevin MacNeil, Chief Accounts Officer, Principal, Metric Marketing

CASE STUDY: MAKA Power

From Ideation to Market Domination – Scales 10X Projectile with a Winning GTM System

Objective

MAKA Power started as an innovative energy solutions company but struggled to scale beyond early wins. Leadership needed a clear GTM strategy, stronger sales execution, and market credibility to move from a promising startup to a mainstream competitor against bigger players.

Revinew Approach

Revinew partnered with MAKA Power to transform their commercial engine:

  1. GTM Strategy Reset: Designed Play to Win sessions, installed a goal-setting system, and honed GTM focus.
  2. Revenue Advisory Team: Rebuilt RevOps, tightened CRM and tech stack, and created sales discipline.
  3. Whole Product Offering: Helped create and launch PrefPOWER – a differentiated WPO for two high-level markets.
  4. Moments of Truth: Mapped and trained the sales team to win critical buyer interactions, boosting win rates.
  5. Sales Training & Enablement: Coached the team to “weaponize” their offering and execute consistently via sales methodology and accountable processes.
  6. Systemize and Scale: Guided MAKA through a seven-year progression – Hone It → Load It → Systemize It → Capture It → Own It → Dominate It — embedding commercial excellence at every phase.

Results

  • Transformational Revenue Growth: 365% growth over four years.
  • Sustained Scaling: CAGR of 50%+, driving predictable, profitable scale..
  • Win Rates: Consistently over 80% against competitors in targeted markets..
  • Market Positioning: Established PrefPOWER as the go-to choice for blue-chip clients in two high-value markets.
  • Operational Efficiency: Streamlined costs through focus on unduplicatable core activities.
  • Gross Profit: jumps over 10× through focused marketing and sales execution.
  • Tangible Asset: Built a market-dominant GTM engine that continues to accelerate growth

With Revinew’s Commercial Excellence System, MAKA Power didn’t just grow fast – they built a scalable GTM framework that keeps improving efficiency, margins, and win rates year after year.

Revinew helped us go from chasing opportunities to owning our markets. With a clear GTM system, a powerful product strategy, and a trained team, we now win big clients at an 80%+ rate – and our growth speaks for itself.

– Matthew Hibbert, President & CEO, Principal, MAKA Power Ltd.